Mazda Targeted Indonesia Car Market

A Japan car producer Madza Motor Corporation targeted car selling in Indonesia as many as 10,000 units per year for next year or latest in next two years. Madza 2 car will sale in this year hopes can increase their quantity cars sell. That said by Yuji Nakamine, Managing Executive Officer and General Manager of Overseas Sales Divison Madza Motor Corporation on September 3, 2009, after exposed Madza 2 design also showed their Mazda fabric in Hiroshima, Japan. “Before Mazda only focused their sale in North America, Europe, and Japan. From now Mazda will explore Asia Pacific market,” said Nakamime. According to him, car producer like Toyota also already get surplus from South East Asia so Mazda must started to focused on regional market. In Indonesia, Mazda sell product is still small compared with other Japan car company. In 2008, Madza only sell about 2,200 units, or raise 68 percent compared in 2007. In fact, at least there 650,000 car units sell per year in Indonesia market. Based on Gabungan Industri Kendaraan Bermotor Indonesia (Gaikindo) or Indonesia Motor Vehicles Federation data, Daihatsu car sell on August reached 7,299 units or raised 15.3 percent compared on July 2009. Daihatsu takes second position after Toyota that success sell 18,403 car units.